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Portrait of Gertrude Berg

The Bureau of Industrial Service for CBS Television. During the 1950s and 1960s, networks, program sponsors and studios often used either ad or publicity agencies to handle publicity material. The "bureau" was widely used for this purpose by those in the industry and was a division of ad agency Young & Rubicam. · Public domain

Gertrude Berg

American actress, screenwriter

1899 – 1966aged 66

Born Tillie Edelstein, she created, wrote, produced and starred in The Rise of the Goldbergs, a serial comedy-drama about a Jewish immigrant family that premiered on radio in 1929 and made her one of the first women to control every side of a hit broadcast production. The show carried over to television as The Goldbergs, and Berg won a Tony and an Emmy, both for Best Lead Actress, for playing the matriarch she had invented.

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