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Portrait of Levi Strauss

Unknown author · Public domain

Levi Strauss

1829 – 1902aged 73

Arrived in Gold Rush San Francisco as a Bavarian immigrant selling dry goods to miners. In 1873 he and the tailor Jacob Davis patented the idea of riveting the stress points on work trousers — the patent that turned a piece of workwear into the most widely worn garment on earth.

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