Adweek · CC BY 3.0

Lil Dicky (David Burd) built a rap career on comic self-awareness, breaking through with a viral video for "Ex-Boyfriend" and following it with the platinum single "Save Dat Money" and his debut album, Professional Rapper (2015), which reached number seven on the Billboard 200. His 2018 single "Freaky Friday" became his biggest hit, and in 2020 he co-created Dave, an FXX comedy series based on his own life that ran three seasons to positive reviews.